In his blog, author and speaker Dennis Snow shares 7 easy steps to make our customers feel valued:
Aren’t you tired of receiving sales and marketing letters that start with, “Dear Valued Customer…”? Most (all) of these letters go on to demonstrate that rather than being valued, you’re really a faceless, nameless entity in a long, long line of faceless and nameless entities. In order for me to feel valued as your customer, I have to feel that you see me as an individual. I have to feel that you’re glad I’m a customer. And most importantly, I have to feel that you actually care about helping me.